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SEO is the backbone of Digital Marketing. It is extremely beneficial for all the businesses, especially the smaller ones that haven’t yet taken off. The already established businesses gain a certain amount of recognition even if they aren’t ranking too high on the search engine. People do tend to gain awareness regarding the same. However, smaller businesses that have recently kick started need their existence in the market acknowledged. There is a huge percentage of your audience who would be searching for your product/ service on the search engine. And if you aren’t present online on the search engine, which is the foundation, it will only make it harder for the target audience to track you down, let alone engaging with your content/ product and service. It is one of the best sources of traffic with the highest conversion rate.
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Getting organic traffic is quite useful as it is what gives you authentic traffic, people who have entered and searched for your keywords on Google. So by positioning your website somewhere on the first page of the search engine, you’ll be maximizing your conversions and profits. Your business will be doing exponentially well when it starts showing up on relevant keywords on the search engines. SEO is an organic method and doesn’t need a budget or investment of any nature. An effective, organic marketing strategy can help you maximize your profits. The only possible cost could be hiring either an SEO expert or an agency to handle your online marketing and ranking.
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SEO establishes trust and a sense of reliability towards the brand. The presence of the website on the first page on the search engine speaks volumes about the credibility and quality of content and services it provides. And as it said, “All good things take time.”, this technique is extremely effective, yet take at least 6 months if not more to show results and a year to show to bring your website onto the first page of the search results. Reports suggest that 45% of the visitors click on the organic results displayed on the first page of the results.
SEO is beneficial in increasing brand awareness. A layman who enters keywords in the search engine will get multiple options along with clicking on your website and gaining knowledge and insights into your business. From there it depends on how attractive your website is and how engaging your content is to be able to have your visitors navigate around. The more they explore your website, the more knowledge they gain about your business. This entire cycle increases their chance of converting from potential customers to becoming clients, maybe not immediately, but definitely in the future.
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SEO is a technique used by all your competitors. It isn’t new that people before purchasing a product or a service, will do full research on it, all the companies offering it along with their prices and schemes, to determine what works the best for them. If your company fails to list to even be a part of the search results, you’d be losing a lot of time and business. No one navigates till the third page, perhaps, the second page at the most, but definitely not beyond that. So, being available for your visitors on the first search result page is going to be fruitful.
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Distinctive SEO is an SEO office in Gurgaon, India that will help improve your search positioning and help you get business. Improving your positioning naturally, results in improving organic traffic on your site which is a milestone you can achieve in your web-based advertising. We customize strategies for each one of our clients, since we comprehend that every business and its requirements is different, and build a fine strategy around it.